Dereon and House of Dereon Bedding Collections By Beyonce and Tina Knowles. We all know that Beyonce is a hard worker and now her clothing line House of Dereon is coming out with a bedding collection perfect for fashionista that loves to have a stylish bedroom.
Beyoncé and Tina Knowles announce today that Beyond Productions has signed a licensing agreement with Arrow Home Fashions to produce a bedding and home furnishings collection under the House of Deréon and Deréon labels. The initial bedding collections for the brands will consist of woven jacquard, poly satins and faux silks in a variety of beautiful, chic comforters, sheets, pillows, and quilted coverlets with coordinating standard and euro shams. The collections consist of European inspired prints and colors, bohemian patchwork pieces, metallic threads; shams with diamond quilt stitching and feminine dressmaking details such as pin tucking and alternating flanges mirrors the design aesthetic of the House of Deréon and Deréon apparel lines. Bold colors and delicate details are seen throughout this on trend collection with the coordinating accessory pillows featuring an innovative use of materials like sequins, studs, mirrors and rivets that echo the embellishments often found in the ready-to-wear fashion lines. The respective brand’s signature agu and fleur-de-lis logos are sprinkled in to define the look that combines glamour and class with cutting-edge styling. Both collections will be sold nationally at major department and specialty stores with retail prices ranging from $149.99 – $199.99 for House of Deréon and $49.99 – $99.99 for Deréon. The bedding collections are the first step in Beyond Productions home furnishing’s strategy with Arrow Home Fashion that also includes launching bath accessories, towels, table linens and table top. Company founder, creative director and designer Tina Knowles said, “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market. As someone who has also realized many interior design projects, I am so excited to expand our House of Deréon and Deréon brands in this category. The thought that we would have something to do in brightening up someone’s home, especially bedrooms, is truly wonderful.”
